This is not a book about weight loss. Well it is. But not about losing physical weight so you can look more like an athlete and less like an entrepreneur. If you are not familiar with the “lean” movement, it is about cutting the excess, unnecessary, inefficient, untested elements that we normally associate with starting or running a business (of any size). For a bit more academic definition, feel free to Google it.
This was in fact the first book i started to read when i kicked off my 12 books in 2013 idea. I did however complete “Execute” first as Lean Entrepreneur by Brant Cooper is not a simple, easy, quick read.
That is not because it is boring. This book is filled with solid information and has a great combination of theoretical principles together with actionable “Work to do” sections. This is not the kind of book that you read and get done with. It can act as a manual for your new business that you keep around and refer back to on a regular basis to make sure you are staying the course of building and improving your startup.
If you are looking for a book to help you building your business, this might sound like the perfect answer, but i need to give a warning. This is not a 101 book. If you have not read many books about business and startups or business models, this book might not be that interesting to you. The writing style and high level of content is not like the books of Richard Brandson or Donald Trump which i personally find to be more like a motivational style book rather than an actionable, challenging read that confronts the way you think about business.
I would also suggest that before you read this book, get “The lean startup” by Eric Ries under your belt first.
Lean Entrepreneur has a wonderfully informative website if you are looking for some more information